Product Marketing Expert

Israel

Marketing

Senior

Full Time

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Job Overview:

We make Arbox products accessible to our potential clients by ensuring that they are getting the right message, through the right channels, at the right time.  If Automation, AB testing, E-Mail Marketing and Growth Hacking excites you, come join our amazing marketing team and be part of our journey to conquer the fitness world!

Who we are?

At Arbox, we live and breathe fitness. Our goal is to help gym and studio owners transform from fitness experts to business experts, by allowing them to simultaneously grow their businesses while focusing on training and working with their clients. We provide top of line gym management technology to fitness clubs so that they can focus on what they do best – building a community of fitness lovers, and making their members feel healthy and happy . Our product has disrupted the Israeli market with presence in 750+ gyms across the country. Looking ahead, we plan to build on our rapid growth in Israel and expand overseas. Arbox has an energized, innovative, fun, and supportive culture – we look for new teammates who are friendly, creative, and dynamic, and who share our belief that fitness is a lifestyle.

What will you do?

  • Map, plan, develop and manage the lead journey from the first contact (watching an ad, hearing about us) to the paying point
  • Pinpoint the key “moments of truth” we should interact with the lead
  • Analyze, package and optimize the product funnel and lead journey.
  • Maximize the potential of new & existing clients.
  • Come up with creative and multi-channel (mainly digital) activities to create memorable experiences
  • Work with others to get potential customers to join the journey and to create these experiences
  • Make sure the journey is as automated as possible to allow scalability and maximum efficiency with as little human “interference” as possible
  • Set KPIs that are “lead journey oriented” and support our company goals (global and scalable)
  • Measure the lead journey, based on data collected during the process, and optimize its structure and components

What will you need?

  • 5+ years working in product marketing/marketing automation/growth marketing positions
  • Experience in building a comprehensive marketing strategy, applying strategies of non traditional creative solutions and funnel optimization, for B2B audiences.
  • Experience with user acquisition using Facebook Ads, Google Ads and others, for a SaaS company.
  • Analytical thinker with passion for numbers, reports, analysis and A/B testing. 
  • Experience in Google Analytics, Google Tag Manager, Google Optimize or other A/B testing tools. 
  • Proven experience in measuring impact and value of campaigns and touches, using best-practice analytics and testing protocols.
  • Understands marketing metrics and KPI’s and how to assess them. 
  • Experience with data analytics tools. Datorama - Advantage. 
  • Comfortable managing multiple projects simultaneously and working with others to meet deadlines, ensure quality and accuracy, and tracking results
  • Comfortable working in a fast-paced environment
  • A broad-minded team player with a “can-do” approach, not afraid to roll up your sleeves and make things happen!
  • Fluent spoken and written English

Sounds interesting?
Submit your C.V here:

Upload your C.V here:

Join today and start
growing your business with Arbox!

Email: info@arboxapp.com
Phone (sales only): 
US Office: +1-786-442-2985  |  UK Office: +44-741-1246290

Capterra Ease of Use for Club Management Jun-20
Software Advice Recommended for Club Management Jun-20

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Recommended constitute the subjective opinions of individual end-user reviews, ratings and data applied against a documented methodology; they neither represent the views of, nor constitute an endorsement by, Software Advice or its affiliates.

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