Arbox Management Platform https://arboxapp.com Fitness Business Management Platform Wed, 27 Jan 2021 15:31:39 +0000 en-US hourly 1 https://wordpress.org/?v=5.6 https://arboxapp.com/wp-content/uploads/2019/10/Blue-70x70.png Arbox Management Platform https://arboxapp.com 32 32 Fitness Management Features You Need to Know: Automation https://arboxapp.com/blog/fitness-management-features-you-need-to-know-automation/ Wed, 27 Jan 2021 15:31:39 +0000 https://arboxapp.com/?p=17883 If you’re like most business owners, you’re constantly looking for ways to optimize your time and save a few hours on the boring business stuff and put your focus where it matters most. That shouldn’t be any different for gym and studio owners who started their businesses to coach and train people and not sift […]

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If you’re like most business owners, you’re constantly looking for ways to optimize your time and save a few hours on the boring business stuff and put your focus where it matters most. That shouldn’t be any different for gym and studio owners who started their businesses to coach and train people and not sift through daily business tasks. What’s the solution to getting your time back? Automation. And it’s simpler than you may think.

What You Need to Know About Automation

Unfortunately the Arbox fitness management platform isn’t set up to open the doors of your gym or studio, handle cleaning or lock up at the end of the day. Maybe sometime in the future we’ll get there, but for now, we’ll focus on automating many aspects of your daily and weekly business operations. 

In the meantime, you can get to know the different ways that you can automate various aspects of your business. 

Making Life Easier For You

The two main areas to automate the operations within your fitness business are tasks (which are more internal to you and your staff) and interactions with your members. 

Efficiently handling your daily tasks is essential to the ongoing success of your business. Many different tasks that you’ll encounter actually cross over into correspondence with your members so automating that process can really free up a lot of time every day. 

Utilizing Automation Features

Let’s take a look at some of the things you can automate within the Arbox system.

1. Tasks

If your to-do list seems to be getting longer every week, it’s time to start automating some of those tasks. You can stay on top of charging members for a membership renewal or switching a trial member to a full-paying member. You can also set automated tasks for your staff members. 

2. Messages

Veteran fitness business owners will know this all too well, but for those who are new to this line of work you may not know that sending messages to members comes up way more than you might think. In fact, if you’re not sending messages to your members on a regular basis that’s a problem (and likely a reason why they’re not renewing their memberships). 

So the best bet is to automate messages being sent out when certain triggers occur. Like a welcome email to a new message. Reminder for upcoming classes and memberships that are about to expire and an endless amount of other message options. 

3. Messages Containing Forms

Merge automating tasks and messaging members by sending automatic messages that include forms that your members need to fill out and other various types of requirements for new and veteran members. 

Optimize Your Operations

When your fitness management platform is doing the work for you, it frees up time for you to focus on coaching and training your members. That’s why automation is such a major focus for us at Arbos – we want you to get back to what matters the most when running your fitness business. To learn more about how Arbox automation tools can help you grow your business, talk to one of our experts by clicking here

 

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COVID-19 Tips: Growing Your Customer Base Online https://arboxapp.com/blog/covid-19-tips-growing-your-customer-base-online/ Sun, 24 Jan 2021 15:04:33 +0000 https://arboxapp.com/?p=17719 We’re now into 2021 and find ourselves still living in the midst of the COVID-19 pandemic. While many countries around the world are taking steps to return life to normal, it’s possible that your area is still facing a lockdown to all fitness facilities.  We’ve mentioned a few times how helpful it can be to […]

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We’re now into 2021 and find ourselves still living in the midst of the COVID-19 pandemic. While many countries around the world are taking steps to return life to normal, it’s possible that your area is still facing a lockdown to all fitness facilities. 

We’ve mentioned a few times how helpful it can be to your business to move your workouts online and if that’s an option for the type of fitness business you run then it should certainly be your next step. The question is, how do you get your members to join online workouts, and, more importantly, how do you grow and scale your online operations? We’ll break down the steps you need to take to grow the online and virtual presence for your business. 

Get the Message Out There

This one might seem pretty obvious, but your members won’t know that your classes have moved online if you don’t update them. Email newsletters, updates and push notifications through your member app, text messages and a post on your website are just some of the ways to notify members of the switch and provide them with the info they need to get started. 

In the event of a full-on lockdown these online classes could be the difference between members maintaining their memberships or those wishing to cancel or freeze. Make sure that you get the message through to them in a timely and concise manner. 

Make it Super Easy

On that note, the next step is to make the switch to online as simple as possible for your members. Naturally the shift to virtual workouts is a lot easier when it comes to yoga and pilates studios as opposed to gyms and CrossFit businesses that require equipment for workouts. Find ways to help your members out by providing them with workouts they can do at home, or better yet, train them personally and let them feel the burn from their own living rooms. 

Providing tips and ideas for keeping up fitness from home goes hand in hand with offering virtual workouts. As we mentioned above, keeping your members in a fitness mindset from home is key to sustaining the growth of your online efforts. 

Align Your Online Schedule With Your Members’ Needs

You may want to offer certain classes from your schedule online, but if those don’t meet the demands of your member base then they won’t be as successful. This is a great time to also look into your lead generation and see what people were on the fence about and use that data to help bring them in via online classes. What seems like a setback could actually turn out to be a great growth opportunity for your business. 

Increase Your Non-Workout Online Presence

Moving “online” doesn’t just mean that you scheduled several video workouts per week. You need to increase your online presence for your members who you won’t be seeing face to face for the foreseeable future. 

Increase your social media efforts by posting motivational and fitness tips. Offer recipes and quick workouts that people can do from home. Show your members that you’re there with them every step of the way even if you’re not greeting them as they walk in the door of your gym or studio. 

Step Up Engagement With Your Members

Finally, you need to increase the engagement with your member base even more during a time like this. Be the coach and trainer they want you to be. Offer advice and help and show them that you’re there for them and help them maintain their sanity during whatever difficult reality they may be dealing with. Many people turn to the gym or studio to step away from the stress of normal life and while that may be difficult when they’re at home, you can still help as much as possible through online interactions. 

Get Online!

Use the Arbox fitness management platform to help ease the transition to online classes and help you grow your presence with ease. Learn more about all the ways Arbox can help you grow your online fitness business right here

 

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State of the Industry 2020: Two-Brain Business & Arbox Joint Report https://arboxapp.com/blog/state-of-the-industry-2020-two-brain-business-arbox-joint-report/ Tue, 19 Jan 2021 15:18:34 +0000 https://arboxapp.com/?p=17556 The new year is upon us and it’s time to take a look back on the year that was in fitness. It goes without saying that 2020 was a difficult and strange year for the fitness world as a whole and there is a lot that we can take away from the closures, lockdowns, pivoting […]

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The new year is upon us and it’s time to take a look back on the year that was in fitness. It goes without saying that 2020 was a difficult and strange year for the fitness world as a whole and there is a lot that we can take away from the closures, lockdowns, pivoting and shifting that fitness business owners had to do. After crunching the numbers and compiling data from gyms and studios around the world, Two-Brain Business have released the State of the Industry report for 2020 with help from their partners, including our team at Arbox.

The report includes a deeper look into data collected from gyms and studios, clarity about how gym owners and their businesses are really doing, financials and how they were affected by the pandemic and insights from owners. Without a doubt the report will open your eyes to the reality of the fitness industry that you may not have been aware of during this unprecedented year.

Most importantly, there’s so much to be learned from this report that will help fitness business owners prepare for the road ahead and a return to life as we knew it before COVID-19.

We’re excited to present this report to you and hope you can learn a lot from the findings.

Click here to view the full report: State of the Industry Report 2021

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Fitness Management Features You Need to Know: Reporting https://arboxapp.com/blog/fitness-management-features-you-need-to-know-reporting/ Sun, 17 Jan 2021 14:32:51 +0000 https://arboxapp.com/?p=16647 When it comes to data management and reporting, many new business owners are usually scared off or label themselves as “not numbers people”. Sorry to be the bearer of bad news, but to run a successful business and grow that business year after year, staying on top of your data and analyzing reports is essential.  […]

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When it comes to data management and reporting, many new business owners are usually scared off or label themselves as “not numbers people”. Sorry to be the bearer of bad news, but to run a successful business and grow that business year after year, staying on top of your data and analyzing reports is essential. 

That’s why, reporting and data tools are some of the key features offered within fitness management platforms. We know that many coaches, trainers and fitness enthusiasts started their businesses with the full intention of training and interacting with their members, not running numbers. So, we’re here to help. Let’s break down what data management is, how reports can help your business and how to become a master in these often-neglected areas of fitness business management. 

What You Need to Know About Data

Data management sounds a lot fancier than it really is, but in reality you’re probably already going over your data on a regular basis without even realizing. If you track your membership totals, your monthly financials, attendance records and staff operations then you’re managing your data. The difference between knowing you have 5 paying members and knowing how many more members you need to add next quarter to increase your revenue is where data management comes into play.

You need to analyze what’s going on with your gym or studio, understand what those numbers mean and interpret them into changes and tweaks to your business that will help you succeed. 

Don’t Be Scared

Of course, the number one rule when approaching data management is to not be afraid of it. You don’t need to hire a data analyst if you’re running a yoga studio. Like we mentioned above, let the fitness management platform do all the heavy lifting.

Your platform should provide you with easily digestible data snippets to be able to understand what’s going on with all of your most important metrics: 

  • Active and inactive members
  • Sales and outstanding debts
  • Staff shifts 
  • Lead conversions and statistics
  • Booking cancelations
  • And so much more

No matter your experience or background with data management and reporting, during the daily whirlwind of business management there are going to stats that you just need to know right away. Having the ability to view simple and streamlined data and reports within your fitness management platform will help make you a data expert in no time. 

Utilizing Data and Reporting Features

When logging into the Arbox platform, gym and studio owners are immediately presented with a real-time data dashboard, providing essential statistics to digest at a glance. Fitness business owners can understand nearly everything they need to know about what’s going on inside their facility at any given time just by logging into the platform. That’s why we’re stressing just how simple data management can be as a gym or studio owner – and why you shouldn’t be afraid to embrace it.  

In addition to the data dashboard, the Arbox platform offers a vast array of reports that can be pulled up to display all of the data relevant to your business across many different sectors. 

Optimize Your Data Management

Unfortunately for those without data management experience it’s a necessity to running your business. That’s why at Arbox we’re making the data and reporting process as optimized and simple as possible. To learn more about how Arbox reporting can help you grow your business, talk to one of our expert team members today by clicking here

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7 Tips on Reopening Your Gym after Lockdown and Gaining New Customers in the Process https://arboxapp.com/blog/arbox-academy/7-tips-on-reopening-your-gym-after-lockdown-and-gaining-new-customers-in-the-process/ Wed, 13 Jan 2021 12:13:56 +0000 https://arboxapp.com/?p=17224 The COVID-19 pandemic has put the majority of our plans and day-to-day routines on hold as it continues to spread across the globe.  However, with the world slowly making its way to a state of normalcy, authorities have established gym reopening guidelines. Training facilities can operate again without compromising both clients’ and staff’s health and […]

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The COVID-19 pandemic has put the majority of our plans and day-to-day routines on hold as it continues to spread across the globe. 

However, with the world slowly making its way to a state of normalcy, authorities have established gym reopening guidelines. Training facilities can operate again without compromising both clients’ and staff’s health and safety. 

These gym regulations for reopening are the new reality training centers, and fitness enthusiasts have to face. 

1. Disinfect your training center’s equipment and machines after each use 

Gym regulations for reopening include sanitation measures to prevent the spread of the virus. Because of this, you need to disinfect your equipment and machines each time they’re used. 

To make disinfection swift and successful, pick an excellent electrostatic sprayer that can easily and rapidly spray and coat your apparatus in a thin yet even layer of disinfectant. You can also ask your customers to do their part in obeying these gym reopening guidelines by telling them to wipe equipment after each use.

2. Face masks are a must 

The fitness industry amid COVID-19 has turned to classes and digital transformation to stay afloat. That’s why it’s important to follow fitness center reopening guidelines to ensure your establishment keeps thriving despite the pandemic, and this includes mandatory mask-wearing. 

When your patrons aren’t actively working out, make sure they’re wearing face coverings within your facility. This is especially important since individuals tend to breathe heavily post-workout. 

We know enforcing this rule can be tough on some clients, which is why you need to have a plan when they don’t want to adhere to these fitness center reopening guidelines so that the rest of your team and customers can remain safe and healthy. 

3. Observe social distancing 

Six feet apart is the new norm when working out. In fact, it’s written in almost every measure on fitness center reopening guidelines and proven to be effective by thorough research and case studies in countries such as South Korea. 

Make sure your patrons are using equipment and machines positioned at this distance. Individuals should also be situated as such and required to wear face masks in group classes. When moving about in other facilities such as restrooms, make sure your patrons are also standing six feet away from each other. 

Have a staff monitor these movements to ensure that your customers comply with your gym regulations. 

4. Support or conduct a research on the impact of COVID-19 on fitness industry

Plenty of training centers think the pandemic is a roadblock in the gradually expanding fitness industry. Although it’s easy to say so, these pressing times can also offer a massive opportunity for the sector, especially in the mastery of pertinent knowledge and skills. 

Your key findings will help you devise a strategy that can reel in more customers for your gym. A business strategy based on research will motivate you and plant your feet firmly on the path of success. 

In addition, a well-researched strategy also enhances employee morale and keeps them aligned with company goals. Research shows that only 68% of employees are engaged in their work worldwide. While that’s already over a half, much work still needs to be done for organizations to accomplish maximum employee engagement that eventually leads to enhanced productivity. 

If you don’t have the time and resources to conduct a study of your own, feel free to support and look up other works to help you craft your business plan alongside gym reopening guidelines.

5. Think about automation 

Many gyms suffered losses at the impact of COVID-19 on the fitness industry, that the idea of reopening is both tedious and daunting. 

There are so many things to do to get back on track. Gym owners need to craft new marketing campaigns and strategies to boost their sales, manage their employees and ensure their health and safety, establish new classes, and make sure everything’s smooth sailing as lockdown restrictions are slowly lifted. 

Such significant increase in day-to-day workload requires a helping hand. Luckily, platforms offer automation to help gym owners cope with the impact of COVID-19 on the fitness industry. 

Now more than ever, everyone in the fitness industry needs tools that can empower them to persist during these difficult times. Besides having the capacity to automate routine work, today’s technology can also rise to meet the primary demands of training centers in terms of management, profit, marketing, and customer retention and acquisition. In fact, Forbes recommends making automation an ally to achieve optimum productivity and spur unprecedented growth. 

Take Arbox, for example. We offer a cloud-based club management system that encourages you to power through the pandemic and grows your business by automating daily tasks and taking a few tons off your workload. We do all this while helping you abide by these new fitness center reopening guidelines.  

6. Acquire a club management software 

You might also consider onboarding tools for your operations. A robust gym administration platform can be just what you need to achieve your entrepreneurial objectives in the new normal. 

To explain this, let’s give you a rundown of the advantages of a good club management software by exploring what features are available: 

Scheduling made easier 

Since classes are at the core of your fitness center, you need a scheduling system that easily allows you to arrange, view, and modify your classes’ timetable. 

Setting up classes is a cakewalk 

Every gym owner wants the best training experience for their patrons. Your club management platform can help achieve this by allowing you to configure class settings to open registrations for all members or implement restrictions to narrow down class participants. 

This feature can also help establish the minimum and a maximum number of attendees per class, which is useful since you need to regulate the number of students according to fitness center reopening guidelines. 

Your club management software can also dictate class frequency, so when you have recurring sessions, you don’t have to keep setting up your classes repeatedly.

Time management and efficiency are guaranteed 

Your club management software doesn’t only take care of your customers. It also helps your workforce cope with their assignments by organizing and overseeing them. For instance, you can connect new tasks related to gym reopening guidelines to your sales professionals or staff members and monitor their progress. You can also arrange functions according to their classifications. 

Keeps your staff in check 

Most systems come with functions for shift management and reporting and a time clock so that your employees can successfully punch in their working hours. 

Managing payroll is also easier since most of these software solutions come with configurable payment options for your coaches and staff. 

Grow with reports and analytics 

Discover your enterprise’s weak and strong points through real-time data and use them to gain more patrons despite the impact of COVID-19 on the fitness industry. Your platform should make this easier with automated tools, smart filters, and sorting solutions. 

Presenting information to coworkers and stakeholders is also easier since most systems allow you to export files easily to common work platforms such as Microsoft Excel.

To start searching for a suitable platform, browse this list of club management software examples from FinancesOnline

7. Get in touch with the experts and fellow gym owners 

There’s nothing wrong with asking for help during these challenging times. Many gyms have been affected by the impact of COVID-19 on the fitness industry, so seeking advice that can help you get back on your feet is not a sign of weakness. Instead, it shows how much you care for your customers, and for health and well-being in general. 

For instance, if you’re keen on onboarding a club management software upon reopening and don’t know where to start, you can ask around forums regarding which platform is the best to work with. You can also approach providers to ask them about the features of their products. 

Making well-informed choices for the health and safety of all 

You’re running your fitness center out of passion for health and wellness, which is why keeping customers and staff safe should be your top priority for reopening your establishment. The risks will never be reduced to zero. However, you must be well aware of what you can do to mitigate these risks to continue promoting the physical and mental benefits of working out. 

This includes adhering to gym reopening guidelines and encouraging your patrons to do the same by reminding them how and why they need to sanitize and follow the rules in your fitness center’s new normal. 

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What Fitness Businesses Can Learn From Sports https://arboxapp.com/blog/arbox-academy/what-fitness-businesses-can-learn-from-sports/ Tue, 22 Dec 2020 16:14:34 +0000 https://arboxapp.com/?p=16745 Some people might claim that there’s nothing to do between business and being part of a sports team – I’m here to tell you the exact opposite. It’s true that being a football player or basketball coach won’t promise you a successful career as a businessman but on the other hand, there are so many […]

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Some people might claim that there’s nothing to do between business and being part of a sports team – I’m here to tell you the exact opposite. It’s true that being a football player or basketball coach won’t promise you a successful career as a businessman but on the other hand, there are so many lessons we, as fitness business owners, should study from these people.

I’ll summarize the five most important lessons I think we should focus on but I think we could think of dozens of them if we just try enough. 

Never Giving Up

I know that whether you’re a former CrossFit competitor or an experienced yoga practitioner you got to this point where you wanted to give up because it’s too hard. When I think about it and get to this point of breaking you should ask yourself – “What would Michael Jordan do?” (I personally think about the spirit of Maccabi but I’ll write about it in a different post. As you wouldn’t see your favorite athlete give up when there’s still a chance – you shouldn’t do it yourself in your business.

Teamwork

There are some individual sports, that’s true. But even these athletes have an amazing team around them, that leads them to success. Of course, it’s even clearer in Baseball, Basketball, or any other team sport. As a successful sports team, you can never succeed in your business just on your own. It could be a good start but even if you’re the star, you’ll need an amazing staff around you to work together. Could Michael succeed without Scotty? 

Creating a Momentum

Your fitness business, like your favorite sports team, needs momentum to succeed! Each of us saw some businesses open with too much noise and great opening parties but as soon as the party is over, they couldn’t use the momentum into real success – leading to unavoidable failure. You always want to build and maintain momentum. You always want one success to lead you to the next one and not losing the series. A team in a zone is the most freighting one (for the opponent…)

More Opportunities Will Come

In most cases, your business will have some defeats. If it never happens, probably you don’t do enough things. But, like a soccer season – you always have another chance to try again. Sometimes it’s further away (Olympics is just once in 4 years…), sometimes it’s much closer (a playoff series…) but it’ll come and you should be ready for that. 

Change is Sometimes a Must

The way you built your business a few years ago, the staff you had, the facility you rented, and the practices you had were probably the best you could think of (or afford) back then but the circumstances and goals change all the time and you must act. You couldn’t imagine Denis Rodman competing against Lebron now am I right? 

Bonus – Find Yourself an Inspiration:

Every interview with a new player in any team – they always say that they followed another player when they were children as their idol. Have you already found yourself an idol? Go do it right now! 

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Lessons Learned: How to Pivot Your Business During the Pandemic https://arboxapp.com/blog/fitness-management-guide/lessons-learned-how-to-pivot-your-business-during-the-pandemic/ Wed, 16 Dec 2020 14:22:08 +0000 https://arboxapp.com/?p=16472 The COVID-19 pandemic has affected fitness business owners in a variety of ways depending on where they live and what kind of fitness club they’re operating. However, there is a difference in how many businesses weathered the storm depending on how the owners were able to pivot in the face of a lockdown or outbreak […]

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The COVID-19 pandemic has affected fitness business owners in a variety of ways depending on where they live and what kind of fitness club they’re operating. However, there is a difference in how many businesses weathered the storm depending on how the owners were able to pivot in the face of a lockdown or outbreak in their area. 

You may have already seen your fair share of lockdowns and quarantine and can learn from the harsh lessons of 2020. Alternatively, your region may have been largely unaffected until now and is facing the first major lockdown of the year. Whatever the case, there are plenty of ways that you can pivot your business based on what we’ve learned here at Arbox helping our customers weather this unprecedented storm known as COVID-19. Here’s what you need to know. 

 

Constant Communication

Without a doubt the most important thing you can do as a fitness business owner when dealing with lockdown, members losing their jobs or rising numbers of cases in your area is to provide constant updates to your members. This includes your new hours of operation, guidelines that you will be enforcing within your gym or studio and new requirements such as daily health forms and smaller class sizes. 

 

Maintain Your Community

In a similar vein to the above this open line of communication will help to reinforce your community of members while everyone is feeling isolated and alone. You can keep that connection alive and well by providing updates and simply being the coach that you know how to be so well. Answer fitness questions, provide tips for members to maintain their fitness levels from home and offer alternative exercises and workouts from what they’re used to doing at your club. 

 

Shift to Video

Continuing from the previous point, a great way to provide a boost to your members and keep them connected from home is by providing video tutorials and explanations of key workouts and exercises. This applies to any type of fitness club – there are plenty of CrossFit, yoga, pilates, MMA and dance exercises that your members can do from the comfort of their own homes or yards. 

Providing your members with videos will not only keep them engaged with you and your business but it will also give them reason not to freeze or cancel their memberships since they’re still getting in some great workouts. 

 

Shift to Video, Part 2

If you want to strengthen that connection with your members even more you can keep up your club’s class schedule but provide it via video conferencing through Zoom or Google Hangouts. Doing this will not only keep your members engaged with you as a coach and trainer but it will also help them to feel that they haven’t skipped a beat when it comes to their workouts. They’ll stay healthy and happy no matter what’s happening outside their doors and you’ll feel as though this new normal is as close to the old normal as possible. 

 

Make Sure You Stay in Control

We know how hard this year has been – we’re right there with you. That’s why you need to make sure that your business has the best tool out there: a fitness management platform to help guide you through the pandemic into the new year. Stay on top of your members, finances and every little aspect of your business by joining Arbox. Learn more about us right here

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The Fitness Business as a Startup https://arboxapp.com/blog/arbox-academy/fitness-business-as-startup/ Sun, 13 Dec 2020 16:42:59 +0000 https://arboxapp.com/?p=16227 In one of my previous posts, I wrote about the connection between sports and fitness businesses and how we can learn from professional athletes and implement it in our daily business lives. We know and appreciate the sports businesses but we can’t really ignore the fact that the most growing businesses nowadays are the tech […]

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In one of my previous posts, I wrote about the connection between sports and fitness businesses and how we can learn from professional athletes and implement it in our daily business lives. We know and appreciate the sports businesses but we can’t really ignore the fact that the most growing businesses nowadays are the tech businesses that started mostly as small startups and became multi-billion dollar companies. As a startup founder and executive, I would like to provide some insights on how you can benefit from the experience gained in tech companies. 

Big Risk – Big Opportunity

If there’s something that definitely mutual to young startups and new fitness businesses it is the risk involved in that. While the origin of risk in fitness businesses is mostly the awful statistics of these businesses’ survival (mostly because of bad management), in tech companies the main risk is mostly the ability of the business to implement their technology successfully, with a solid business plan. There’s a positive way to look at that – where there’s a big risk, mostly there’s a big opportunity. The thing that we can take as a practical lesson from that is that our fitness businesses’ biggest challenge is the risk management we do, like any startup. 

Subscriptions

Many startup companies (altough not all of them) work in a similar way like gyms and fitness businesses. They expect people or companies to buy packages, with different features and options and pay for them on a monthly basis. Also, these companies mostly focus on creating a lot of up-sales and cross-sales beyond the basic package. It’s just like your gym! Why should we learn from the startup companies? They analyze these numbers obsessively because they understand that this is the essence of their business. That’s something gym owners hardly do and they should. Numbers like churn rate, Life Time Value, CAC, etc are the basic and you should know yours. 

Staff

Every startup starts with a small founding team that believe they can do something that nobody else can do well as they do it. At first, like in your gym, the small team does everything by themselves but when things getting bigger, they mostly understand they need professionals for any aspect of their business – marketing, technology, sales, finance, etc. Actually, as in the fitness business – staff building, managing and making decisions should be the main thing the owners do – and that’s a great lesson.

Branding

We live in a world where almost everything was already done by somebody – that’s the truth. 

I recommend reading the book “Purple Cow” by Seth Goddin about it. What startups companies understand very early is that a big part of what they do is positioning themselves in the market and what difference do you have as a gym owner? If you do CrossFit or Yoga, probably there are several more places in the same street.. What will make people come to you instead of the next one? That’s something you should emphasize on. 

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Fitness Management Features You Need to Know: Scheduling https://arboxapp.com/blog/fitness-management-guide/fitness-management-features-you-need-to-know-scheduling/ Fri, 11 Dec 2020 21:39:00 +0000 https://arboxapp.com/?p=16163 For thousands of fitness owners worldwide, their class schedule is the core offering provided by their business. Are you offering the right classes for your target audience? Are you providing these classes at the optimal or “right” time for your members? Are you accommodating different demographics like the business-types who want early more or late […]

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For thousands of fitness owners worldwide, their class schedule is the core offering provided by their business. Are you offering the right classes for your target audience? Are you providing these classes at the optimal or “right” time for your members? Are you accommodating different demographics like the business-types who want early more or late evening classes as well as students and parents looking for options during the day? 

Wait, you didn’t realize that so much thought went into planning your schedule? Well it’s good that you’re here because there’s a good reason we’re starting this series on fitness management features with your schedule. In many cases it is the most important feature that potential customers look at when deciding whether to buy a membership or not. 

Let’s dive deeper into the details of your class schedule, how to take advantage of fitness management features when it comes to your schedule and how to optimize it to the best of your ability. 

What You Need to Know About Your Schedule

While the need for a schedule varies across different fitness disciplines or even among different types of businesses within the same space, one thing is certain: if you’re offering a class schedule it needs to be well executed. This means that you need to accomplish several things:

  • Diverse options

For gyms as well as studios, your members will not be satisfied with the bare minimum. Gyms may want to offer classes like HIIT, core workouts, spinning, TRX, sculpting and even yoga and pilates sessions. Yes, many of these require designated spaces and specific equipment, but if you want your gym to be more than a room with barbells, you need to add these classes to your schedule. 

For more specialized businesses like yoga and pilates studios, you can still offer a diverse array of class options. If you’re just starting out and your staff doesn’t have the know-how to provide different types of classes, you must then look to the next point. 

What a fully optimized schedule looks like
  • Diverse time slots

As we mentioned above, you want to have a broad range of members in order to keep growing your customer base and with that range comes a range of time constraints and needs. If you’re only offering a few different types of classes, they should certainly be available multiple times per week. Cater to your members and they will reward you by returning often to your business. 

  • Familiarity 

The final point that is no less important than the previous ones is cultivating a sense of familiarity with your schedule. You may want to offer spinning classes every day, but only in the mornings – that’s fine. Your members will know that they can work that class into their schedule if they want to spin. You also want to make sure that the same coaches and trainers are leading the classes every day or week when they’re offered. Your members are much more likely to attend classes on a regular basis if they feel comfortable with who’s running each one and they know more or less what to expect. 

Utilizing the Schedule Feature

Within your fitness management platform, there are multiple features that will help you offer the best schedule you can to your members. 

  • Recurring Classes

As we mentioned above, having familiarity in your schedule is a perk your members will enjoy. That’s why your management platform will give you the option to repeat classes every day or week when you first add them to your schedule. Take advantage of this feature right away because it will save you a lot of time down the road not having to duplicate the class each week. 

  • Offering a Variety 

Again, as we stated previously, you want to give your members a lot of options to choose from and have something for everyone. This comes into practice with different types of classes, classes offered at different types of the day (yoga in the morning and evenings, for example) and classes offered to different skill sets – like beginner, expert or even those catered to kids. 

  • Bulk Actions

Once your schedule is all filled out, it may be overwhelming to make changes. Don’t worry, your fitness management platform will help you take care of that easily. A platform like Arbox allows you to perform bulk actions in your schedule. For example, you could cancel all yoga classes offered on Sundays. Additionally, you could turn all HIIT classes into online Zoom meetings to help during a COVID-19 lockdown with just a few clicks. 

  • Embed Into Website

One of the most innovative and exciting schedule features offered by the Arbox fitness management platform is embedding your schedule right into your website. That way, when potential or current members view your site they’ll be able to see what classes you offer that were created within the Arbox platform. 

Optimize Your Schedule

Creating a schedule and optimizing it to the capabilities of your team and the needs of your members will help you stand above your competitors. You can do all this easily right when you join Arbox and have your schedule up and running within minutes. To learn more about getting set up with the Arbox fitness platform, click here

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Fitness Management, The Basics: Fitness Management For Gyms https://arboxapp.com/blog/fitness-management-guide/fitness-management-the-basics-fitness-management-for-gyms/ Wed, 09 Dec 2020 16:10:48 +0000 https://arboxapp.com/?p=16139 Fitness Management for Gyms So, you’re a gym owner. You probably read our article about how to open a gym and now you have a full-fledged fitness business that is open to the public. So…. what now? Welcome to the world of fitness management. Sure you opened a gym, but you need to know the […]

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Fitness Management for Gyms

So, you’re a gym owner. You probably read our article about how to open a gym and now you have a full-fledged fitness business that is open to the public. So…. what now? Welcome to the world of fitness management. Sure you opened a gym, but you need to know the basics of how to operate it successfully, how to grow and scale in a sustainable way and how to find ways to interact with all your new members. 

That is fitness management in a nutshell and the way to accomplish these tasks is to implement a fitness management platform into your business. Let’s learn a bit more about what that entails and how it can benefit you as a gym owner. 

What You Need as a Gym Owner

When it comes to running a successful gym business, the important factors are just like any business, but with a fitness twist to them. Here’s what to focus on in your first steps of running your gym business: 

  • Marketing and sales are key to sustained growth for your gym and are realized through your membership numbers and how many new leads you can bring in and convert to members. 
  • Your gym itself might be just a room where people come to work out, but if you’re offering classes that’s also something you’ll need to manage effectively as well as market to your current and potential members. 
  • Task management for yourself as well as your staff is paramount to the success of your business. There are always going to be things that need to get done around your gym, so ensure that you and your team are on the same page and checking things off the to-do list. 
  • Finally, we have reporting. Sorry if you’re not a numbers person, but data management can be crucial to seeing what works at your gym and what can use improvement. Going over reports about your financials, your membership numbers and your class attendance rates can really help you understand where to put more focus in your day to day operations. 

Features to Help You Succeed

As we mentioned above, having a fitness management platform can make all the difference when it comes to running your business. There are built in features to improve your marketing and sales efforts such as lead generation tools, as well as ways to optimize your schedule to provide the best experience for your members. 

There are so many amazing features to discover within your fitness management platform, that can help you stay on top of all the business needs we covered above. Additionally, there are specific COVID-19 features added to the Arbox platform to make your life even easier during these uncertain times. 

Be The Best Gym Out There

If you want your gym to not only succeed, but also be the best-run gym in your area, you need to understand the ins and outs of fitness management and implement a fitness management platform. Get started with Arbox today and start to think bigger, get stronger and grow your gym faster. 

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