Arbox Management Software https://arboxapp.com Sleek, easy-to-use gym management software Sun, 24 May 2020 07:28:41 +0000 en-US hourly 1 https://wordpress.org/?v=5.4.1 https://arboxapp.com/wp-content/uploads/2019/11/cropped-AR-512X512@2x-32x32.png Arbox Management Software https://arboxapp.com 32 32 The 2020 TBB Best Gym Management Software Platforms Review https://arboxapp.com/2020/05/24/tbb-2020-best-gym-management-software-review/ Sun, 24 May 2020 06:55:01 +0000 https://arboxapp.com/?p=9531 Once again TBB published a market review, aiming to find the perfect management system. Once again Arbox ended up with a great view and score!

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For the second year in a row, Two Brain Business ranked Arbox as one of the top best gym management software!

This year, TBB not only reviewed the different platforms but also asked clients to give their feedback about the software they are using.

TBB is evaluating each system using 5 criteria (on a scale of 1 to 10):

  • Function—Does the software meet the basic needs of a gym? These are the must-have elements: payment processing, scheduling (appointments, classes and staff), membership packages and so on.
  • Reporting—Are the reports useful? How easy is it to find the data you need? Can you create and run your own reports based on what you need? Is it easy to do so?
  • Usability—Is the software easy to use by the owner and staff? How about by the clients? Is there an app? What about the user interface (UI)? Does it make you feel at ease when you open it or does it give you a headache? Look and feel also factor in here.
  • Integrations—Does the software platform play nice with others? Does the program integrate with common management tools such as Mailchimp, SugarWOD, iCalendar, Zapier, etc.? Does it have an open API so you can add things as you see fit?
  • Bonuses—Does it have any useful extra features such as a killer workout logging app or a kick-ass customer relationship management system (CRM)? What’s the customer service like? How about the development cycle? Does the software stand out through any unique features?

Check out the full Arbox review – Click here

Chris Cooper, the founder of TBB, had this to say about us:

During the covid crisis, Arbox was able to provide really great data on revenue and retention—in a format that was easy to understand. No one else provided this “meta” view of their clients.”

We are committed to continue developing the best management system for you, along with providing uncompromising service and support which will help you take your business as far as possible!

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5️⃣ Answers to 5️⃣ Questions That Every Business Owner Should Read! https://arboxapp.com/2019/10/27/5-answers-to-5-questions-that-every-business-owner-should-read/ Sun, 27 Oct 2019 10:36:49 +0000 https://arboxapp.com/?p=5748 We gathered the most common questions gym and studio owners are asking our team, and together with our professional business consultant we chose five of them and prepared this short but affective guid. This is a must read post for every business owner in the fitness industry!

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“My studio is active for 4-5 hours per day, and during the rest of the time it’s empty.
How do I increase my income?”

One of the biggest problems in studios is the fact that they are mostly active for 1-2 classes in the morning and about 3-4 classes in the evening, and during the rest of the time it’s empty, but we still continue to pay rent, taxes and other expenses.

Therefore, we have to develop other products and services, to increase our incomes and the traffic to our studio during these hours. We’re talking about the morning, noon and afternoon. There are lots of options for extra services – activities for the elderly, activities for pregnant women or women on maternity leave (with or without the baby), trainings for children, weight loss sessions, corporate trainings (collaboration with organizations in the neighbourhood), running groups, rental for private trainers and of course, subrentals (for ballet, hip hop or any other class that rents your place, twice a week in the afternoon for example).

When we launch an activity of this kind, it’s important to do it right, and follow these steps:

  • Professional – first of all, we should form the professional topic of the activity – defining the target audience, its needs and requirements, the goals and targets, how do the trainings meet the requirements (for example, Pilates or Bone Density for the elderly), establishment of additional content and proponents to create uniqueness (for example, as part of the activities for women on maternity leave, you can give a lecture once a month about relevant topics, like nursing or pelvic floor).
  • Marketing – after defining the target audience, we have to think where this audience is, where do they spend time and where do they find the information they need on a daily basis. One of the most important tips is not to invest in only one marketing channel (for example – only on  Facebook) or two channels (and Instagram), but market and advertise the activities on at least 4 or 5 marketing channels simultaneously. It can be on social media, in our club, with Arbox app (push notifications), by word of mouth, a special event at the gym, by collaborating with a relevant organization or center, etc.
  • Sales – here we should determine the kind of membership we offer and the relevant pricing, decide whether we are having a presale for the activity, form the sales strategy, build a custom sales pitch and practice the sale.

 

“I schedule a lot of trial workouts and people just don’t show up. How can I reduce the likelihood of this scenario?”

One of the biggest frustrations of studio or gym owners is that potential customers don’t show up for trial workouts scheduled for them. Really frustrating. The most important tip that would help you reduce the amount and percentage of last-minute cancels is charging a payment for the trial training. It doesn’t matter if it’s $10 or $15; you just have to charge them for it in advance. Customers do not appreciate free gifts (yes, we know. It sounds strange). They must invest something in order to appreciate you and what you have to offer.

It’s easy for you to explain this to the potential customers (and add it to the sales Pitch) – your classes are in small groups which have a minimum participators limit, so they require pre-registration. If a customer is interested in a trial training then they must pay to earn their spot in the class (at the expense of someone else).

As soon as you start charging payments for trial trainings, you’ll notice that you’ll schedule less workouts (by screening out all the less serious “freeloaders”) but your conversion rate from trial trainings to membership purchases will rise significantly. An important and great addition could be an offer to cancel the trial training fee in case the potential customer joins the club at the end of the training.

Another way to avoid cancellations is to arrange a customer journey for new customers arriving for a trial training – starting with an SMS reminder before the trial (it is recommended to include a pre-training tip like what to eat, and you can also add a motivation song/video), welcome the customer as they arrive and let them feel special, introduce them to the trainer, let them have a good spot in the studio during their training and of course, wait for them at the end of the training.

Don’t forget to have them sign a health declaration. If you use Arbox you can do it using a smart digital form, through Arbox’s forms interface.

 

“Should I give prices to potential customers over the phone during the first call?”

Generally, we’r not against giving prices over the phone. However, the membership prices in boutique clubs and studios are higher than in “regular” fitness clubs, and thus, the price might discourage the customer and may not reflect your real product and services. In addition, the conversation might focus on the high membership price instead of the services, differentiation and products you offer.

Therefore, your sales strategy should lead the customer (the new ones – those who don’t know you) to get a glimpse of your studio, and so it’s better for you to invite them for a meeting or a trial training (as mentioned above). All you have to “sell” in the phone call is the trial training or a meeting. It doesn’t matter what your prices are, your potential customer should firstly see if they like the place, the atmosphere and the trainers.

If the customer still wants to know your prices over the phone, we don’t recommend fixating on not telling them and using the infamous “we do not give prices over the phone”. It might have been a right phrase to use 20 years ago, but it’s not anymore, given we’re in a digital, online world. You can give your price range and explain that there are some different packages and it’s best if they come and see what’s right for them. 

 

“How can I reduce the customer churn rates in my studio?”

Firstly, it’s important to understand that the customer churn rates in the fitness industry are high. In big fitness clubs  and gyms(and especially in low-cost clubs), the customer churn rates range between 50%-70%!

In studios, the rates should be much lower, and that’s where we’re getting to building a strategy, which most studio owners don’t do: customer retention and a customer journey. 

You shouldn’t just focus on getting new customers, you should also know how to make an effort for your customers and community during trainings.

What does it mean? You have to create a program that initiates interfaces with your customers (some of which are via phone or SMS), for example: as they join the club, during their first week (it’s a critical week), after 3 months, on their birthday and more. In addition, it’s good to come up with events and generate some content in the studio, which add value to it and make our customers more connected to us, never wanting to leave.

One of the biggest, most common mistakes with customer retention, is handling “absent” customers. We’re talking about the customers who didn’t show up for a period of 7-21 days – what happens then? You call them in aim to motivate them back into your club, which only makes them call you back to cancel the membership (we only managed to remind them of it).

Instead, we recommend “touching” the “infrequent” customers. What does it mean? These are customers that do arrive in the club but not frequently enough (for example, between one to four times a month). Reach out to see how you can make them come more often (recommend coming with a friend, making a training schedule, meeting with a professional, a personal trainer, etc.).

If you are using Arbox, you can easily generate a report that will show you all of your absence customers.

 It’s important to know that all of these things may be done automatically these days, so they’re not time-consuming for you. With Arbox you can set automated messages with birthday wishes, reminders for customers who didn’t show up for classes for X days and more.

 

“I don’t have enough high-quality leads and I feel like I waste my money on marketing”

 

Business marketing is so important. Let’s begin with the following recommendation: you, studio owners, shouldn’t be dealing with social media promotion. A professional should. And I’m talking about the sponsored activity, not the organic one (which is managing the page, posting posts and stories, etc.).

When you invest money in a campaign, it’s better be done by a media professional, even if you took a course that explains how to do it by yourselves. Let the professionals do it (look for recommendations from friends or other studio owners who are satisfied with their media performance).

You wouldn’t want a media specialist as a trainer at your gym, wouldn’t you?

When marketing or campaigning on Facebook/Instagram, it’s important to consider the following:

  • Target audience – this must be the first stage. Knowing your target audience. Where do they spend time and what content do they consume and love? The audience may be categorized by gender, geographical area, marital status, interests, socioeconomic status. After understanding and defining the target audience, move on to next stage.
  • Message – what is the message you want to convey? The social media is very competitive so the message should be right, short, quick, catchy and interesting. It shouldn’t be just another Facebook post.
  • Image/video – it’s so important! For the same competitivity reason, it’s important to invest in a high-quality image or even a video, that will attract your audience. Sometimes, studio owners avoid investing in this, but it’s really important for audience attention.
  • What do we offer? The campaign is running. The audience is focused, the message is great, and the video is awesome! But sometimes we slip up with the offer – do we offer a membership or a trial training first? we mostly recommend offering a trial. This will help you increase your conversion rate.
  • Call for action – it’s very important that the action you want people to take is clear. It’s ok to ask them to make a phone call but it’s also good to have an option to talk to your salesperson via WhatsApp or SMS (a lot of people prefer this). It’s important for every campaign to include a clear call for action to motivate your potential customers.
  • Timing – when to run the campaign? We have to choose the right timing for it, for example: We wouldn’t invest in campaigning during the holidays, when most people are busy doing other stuff. But We would most certainly invest in campaigning right after the holidays – which is the perfect timing.
  • Sale – got a lead? You have 3-4 hours to call them back. We don’t recommend calling them right after they left contact info (you shouldn’t look desperate even if you really need this sale) but it’s really important not to lose to momentum and call them back after 1-2 days.

Want to control your leads better and easier? With Arbox you can generate the potential customers statistics report with a click.

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Why Replacing Your Management System is No Big Deal? https://arboxapp.com/2019/10/27/why-replacing-your-management-system-is-no-big-deal/ Sun, 27 Oct 2019 09:04:50 +0000 https://arboxapp.com/?p=5743 Despite the complaints and although they already know Arbox and its benefits, they are afraid to make the transition, and are especially worried that the transition will harm the business.
So, first of all – your concerns are obvious and understandable. We’re here to explain why the transition from an old management system to Arbox is much simpler, easier and quicker than you think:

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“The transition process is too complicated…”

 

But you’re not doing it alone! One of our onboarding experts will guide you through the entire transition process from the old system: from the moment you decide to replace it, until you fully work with Arbox. They’ll answer all your questions, explain exactly which data you need to export from the old system, and clearly explain each step of the process in detail (and don’t worry, there aren’t so many steps).

Finished the assimilation successfully? You won’t be thrown into the deep water alone! Our team will continue helping, assisting, guiding and supporting you all the way.

 

“I’m too busy and it will take too much time…”

 

The average duration of moving from an old management system to Arbox ranges from a few days to two or three weeks. A delay in the transition is mostly caused by the old management system and its ability to generate the most up-to-date, reliable data (another good reason to ditch it, isn’t it?).

In recent years, we at Arbox have moved businesses from almost every system existing in the market, so we’re sort of experts right now. We are familiar with all the reports and tricks that can help you switch systems quickly and easily.

Another thing that might help making the transition quick – Arbox is a very-easy-to-use management system! Compared to older systems that require a few adaption and training days, Arbox is so straightforward and efficient, that you can just start using it after one or two hours of demonstration which we will be happy to perform for you and your team.

 

“The transition might cause double charges or missed payments…”

 

Your club is your livelihood and it’s totally obvious to us! We will do whatever we can to make sure the transition is smooth and free of mistakes, and when it’s done, we will even go through all the data, settings and reports to make sure that both you and your customers are not negatively affected by it.

 

“I don’t want to rattle my customers. They are used to the old system…”

 

From our vast experience, your customers will thank you for moving to Arbox! Our mobile app will let them schedule classes quickly and even make payments or membership renewals much easier than before. On your end, a reliable and easy-to-use system will give you the time and peace of mind to deal with what’s really important for you and for you customers – training them and managing the club in the best way!

 

To sum up – we totally get you! Change is never easy but it shouldn’t be hard, and it most definitely doesn’t have to stop you from taking your business to the next level!

 

It’s time to let go of the old and unsuitable, and move forward to a management platform that is right for your business. We promise to be with you through the whole way, and make sure the transition is as easy and convenient as possible.

Did we make you crave for change? Click here and schedule a demo.

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How to Build Your Landing Page Correctly to Bring New Customers? https://arboxapp.com/2019/10/22/how-to-build-your-landing-page-correctly-to-bring-new-customers/ Tue, 22 Oct 2019 08:29:04 +0000 https://arboxapp.com/?p=5632 In general, there are 3 major ways to gather leads details from sponsored ads that you post on Facebook, Instagram, Google or any other platform: An ad containing the business’ phone number to which the customer can call or even send an SMS or a WhatsApp text A designated leads form of Facebook/Instagram (which will […]

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In general, there are 3 major ways to gather leads details from sponsored ads that you post on Facebook, Instagram, Google or any other platform:

  1. An ad containing the business’ phone number to which the customer can call or even send an SMS or a WhatsApp text
  2. A designated leads form of Facebook/Instagram (which will be discussed in the future, but let us just mention that it’s easily linked to Arbox)
  3. A web landing page with a form allowing to fill in details, which will be discussed in the current post

Each way has its benefits and it’s important to choose the right one for your business, so it fits your target audience.

As mentioned before, the current post will focus on building landing pages, and will provide you with a few tips regarding how to build an efficient landing page that generates leads.

Is it a landing page or a website?

First, it’s important to understand the difference between a landing page and a website. Both are designed for web surfing via PC or mobile browsers, of course, but the major difference between them is their designations. While your website is your business’ business card, and would usually contain a relatively great deal of content (business’ info, schedules, types of lessons/trainings, trainers’ info, etc.), the landing page has only one designation – to gather details about the potential customer which is interested in the services you provide.

Four rules for the perfect landing page!

Since the landing page has only one designation, we have to follow some rules which would make it more effective:

  1. Write or Run – the landing page should allow the potential customer do only one of the following: leave contact details or click the red X button to close the page.
    For that reason, we need to make sure that the potential customer doesn’t have any other options or distractions like links that lead to other pages (not even to your own home page or Facebook page), complicated menus, etc.
  1. Less is more – whoever lands in your landing page already knows about you because they have read what you wrote in the ad you posted. That is why you should keep your landing page clean and simple, and make sure it doesn’t contain a lot of text that would exhaust them and make them get away without leaving their contact details. Write the most important information in the landing page, the details you believe that would make the potential customer leave their contact details. Explain them shortly why it’s beneficial for them to leave their details and choose your services.
  2. Call for action – explain what you need them to do. Want them to leave their details in the form? Write that. Want them to call the number which appears in the landing page? Tell them what to press!
  3. Words can hurt – as you may already know, ads that you create on Facebook or Google are reviewed by the corresponding platform to make sure they meet several criteria. In recent years, the advertising platforms have toughened the criteria, and as part of that, they check not only the ad’s content but also the content in the landing page to which it leads.
    Ads and entire campaigns may get rejected by the advertising platforms because of one or two inappropriate words. Make sure you learn the criteria and follow them to avoid situations like the banning of a campaign, or even of your advertising account completely. A good example is that you should avoid promising things in the ads or in your landing page (so-called “misrepresentation”). Don’t promise things like “lose 50kg in one week” or “get your dream body in two months”, even if you think it’s possible.
  1. Fairness is the name of the game – following the previous tip, be clear and make sure your ad content and landing page content are uniform. Don’t offer something in the ad (for example – 50% membership discount to everyone who clicks here) that isn’t reflected in the landing page. If you mentioned a certain price or discount in the ad, make sure it also appears in the landing page loud and clear.

It’s that easy!

If you follow the rules above, generate the right content in your ads and lead your potential  customers to a correctly-built landing page, you will probably generate high-quality leads (and then you should the Arbox tools to treat them right and quickly convert them to paying customers).

Don’t panic if an advertising platform banned your ad or campaign. Go through the rules again and make sure you meet the criteria (click here to read Google’s criteria and here for Facebook’s).

And you’re always welcome to consult us with any question you might have! That’s what we’re here for.

The Arboxes wish you a happy summer, full of new customers ?

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A Review of Management Systems for Fitness Businesses https://arboxapp.com/2019/10/22/a-review-of-management-systems-for-fitness-businesses/ Tue, 22 Oct 2019 07:08:43 +0000 https://arboxapp.com/?p=5620 For a period of 4 months and with a budget of more than 35 thousand dollars, the expert team of Two-Brain checked the world’s top 20 management systems for sports-related businesses. Each system was evaluated using 5 criteria, and was given a 1 to 10 grade for each criterion. Here are the five system evaluation […]

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For a period of 4 months and with a budget of more than 35 thousand dollars, the expert team of Two-Brain checked the world’s top 20 management systems for sports-related businesses.

Each system was evaluated using 5 criteria, and was given a 1 to 10 grade for each criterion. Here are the five system evaluation criteria:

  • Function – does the software meet the basic needs of the business? Emphasis was put on the payment process, trainings and lessons planning, members packages, etc.
  • Reporting – are the system’s reports beneficial? How easy it is to find the data you are looking for?
  • Usability – is the system easy to use for the gym’s owner and staff? Is it convenient for the end users/trainees? Does it have a matching app?
  • Integrations – does the system get along well with other systems? Does it integrate with other common business management systems?
  • Bonuses – does the system have other features that help managing the business? How efficient is the supplier’s customer service? How effective is the development process of the system?

After testing the systems in depth, the scores were summed up and guess which one ended up at #3?
That’s right – Arbox!

Click here to read the full review

We are truly honoured to be rated so high, only few points below companies with over 10 years of experience in the market. We were particularly moved by the team’s summary as well:

“Take note of Arbox as an up-and-comer in the world of gym management software. The company has grown quickly, and its development cycles are fast and useful. We have hopes that these guys will be an industry leader in time.”

We are committed to continue developing the best management system for you, along with providing uncompromising service and support which will help you take your business as far as possible!

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