State of the Industry 2020: Two-Brain Business & Arbox Joint Report

The new year is upon us and it’s time to take a look back on the year that was in fitness. It goes without saying that 2020 was a difficult and strange year for the fitness world as a whole and there is a lot that we can take away from the closures, lockdowns, pivoting […]

How Branding Positively Impacts Your Fitness Business, Part 2

In the previous article, we covered the basics of how branding can help you stand out from the crowd in the fitness world. Now, let’s take a deeper look at how branding your fitness business internally can help you grow even more.  Branding to Breed Familiarity Arbox offers a branded members mobile app, and as […]

How Branding Positively Impacts Your Fitness Business, Part 1

It’s no secret that the fitness industry is jam packed with so many different types of exercise clubs and studios available to the public. We’re not even talking about run-of-the-mill gyms. There’s CrossFit, yoga and pilates studios, MMA studios and of course more specific places like those focusing on functional or HIIT training. Even within […]

Top Metric #7: Net Membership

We’ve already explored how to monitor new and lost members in previous articles, and now we’re going to take the data one step further to net membership.  With a lot of members coming and going during the month, you need to know what your current total membership is at any given time. You also need […]

Top Metric #8: Lifetime Value (LTV)

We’ve come to our final metric in this series and we saved one of the most important for last. Lifetime value, or better known as LTV, is a metric that allows you to understand how much value each member provides your gym over the course of their time as a customer of yours. Let’s see […]

Top Metric #6: Lost Members

In the previous article, we covered staying on top of new memberships, but of course there will be members who leave your gym and monitoring that metric is no less important.  Members are the lifeblood of your gym so we made it a priority to provide you multiple ways to stay on top of expiring […]

Top Metric #5: New Members

At Arbox, we talk a lot about growing and scaling your business, and adding new members is key to making that happen. In a previous article, we discussed how important it is to keep your current members engaged, but that doesn’t detract from the necessity of constantly looking to improve your overall numbers and client […]

Top Metric #4: Profit

At first glance, profit appears to be the golden metric for any business owner. You want to know how much money you’re really taking home every month and it’s a great indication of success. The issue generally is that not every platform allows you to accurately view your profit numbers.  In order to accurately calculate […]

Top Metric #3: Total Revenue

Revenue. A metric that’s pretty simple, but its simplicity shouldn’t overshadow its importance. Being aware of your total revenue is essential for monitoring the growth and success of your business. That’s why we’ve built some pretty robust data points into the Arbox platform to enable you to stay on top of your revenue in a […]

Top Metric #2: Average Revenue Per Month (ARM)

Without a doubt, one of the most important metrics to concentrate on when running a business is your monthly revenue. It’s obvious that your company has to make money every month or it won’t survive, but how many business owners are actually tracking their average revenue every month per client? Getting a handle on the […]