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Adam Davis

Adam Davis

Adam has more than 5 years of experience in various marketing positions and has worked in a variety of industries including PR, communications and localization. He specializes in social media management and content creation and has a strong passion for writing.

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Start Your Fitness Business: How to Open a Gym

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If you’ve been involved with fitness and are looking to turn that passion into a business, your first question will likely be how to open a gym. For those of you who aren’t sure where to start, we’ve put together some helpful tips for opening the doors of your successful gym business. 


The Health Industry is Huge… and Growing

It’s no secret that the fitness industry is one of the largest growing industries in the world and there’s no reason that your new business can’t be a part of it. An overwhelming majority of the market share within the United States fitness scene is from small and independent businesses and many new gyms are taking advantage of this trend and opening every month. 

The key is catering to your nearby target market. With the desire for a fitness lifestyle becoming more common, aspiring gym-goers are mostly looking for something close by that will provide them with an enjoyable workout experience. 


Identify Your Niche

Speaking of your target market, you need to nail down what your niche will be for your gym. Are you operating a classic gym that offers cardio machines next to a weight section and some dumbbells? Will there be studio space for glasses? Or are you planning to have a more rugged powerlifting style? These are the kinds of questions you need to ask before opening your gym, after which you can define who falls into your target audience. 


You’re in Control

One of the most appealing features of starting your own gym is that it can entirely be run by you. Initially, there isn’t a need for a large staff, or any staff at all, and this will help bring costs down as well as allow you to make the choices you deem important for the beginnings of your gym. This will also help you set the tone for how workouts will be conducted and what equipment is required for everyday use. 


Get Licenses and Permits

While you may already be a trained fitness coach or personal trainer, there are also certain licenses and permits that you may need to get before opening the doors to your gym. Not sure where to start? Do some research online about what is necessary for your particular fitness genre, for your region or for the size of facility you’d like to open. This a crucial step that you want to make sure you handle correctly.


What do You Need to Get Started

Once you’ve decided what kind of gym you’re going to open and what type of members you’d like to attract, you can start getting set up. One of the first steps should be implementing a fitness management platform to help you stay organized and efficient as your business takes its first steps. This can be key to helping you overcome the difficulties of starting your business and in the same league as your competitors. Learn more about how a fitness management platform can help your business today. 

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