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Adam Davis

Adam Davis

Adam has more than 5 years of experience in various marketing positions and has worked in a variety of industries including PR, communications and localization. He specializes in social media management and content creation and has a strong passion for writing.

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Fitness Management, The Basics: What is Fitness Management?

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When it comes to the fitness industry, there are so many different types of coaches, trainers and fitness business owners who are each trying to earn a living while helping others. Each has their own strategy, their own niche in the fitness world and dreams of turning their efforts into a success. But what turns passion into a job and how can these coaches and trainers navigate the world of business when they’re coming from a fitness background? Let’s take a deeper look at what it means to run a fitness business and how that business can be successfully managed. 


What is a Fitness Business?

The concept is simple. Whether you run a gym, CrossFit franchise, yoga or pilates studio, or even an MMA or dance studio, you’re running a fitness business. And let’s not forget about personal trainers and coaches who are also helping others achieve their fitness goals. All of these different niches and business types, and of course dozens more that exist, all fall under the category of a fitness business. 

Once you’re taking on clients and trying to grow this fitness business of yours, the next logical step would be to focus management of your business. How can you grow and scale? How can you handle daily operations like payments and scheduling? How can you go from fitness to business? 


What You Need to Know About Fitness Management

Know Your Niche

Depending on your own fitness background, it’s very likely that you already have a specific fitness niche in mind for your business. If you’re a licensed yoga instructor, it doesn’t seem fitting to open a CrossFit gym. To ensure that your business is a success, choose your niche, stick to it and find people nearby who are looking for that type of fitness. 


Put Your Members First

Once you’ve found your local market, it’s important to remember that your members come first. You created this business to train others and your members should be at the forefront of your business strategy at all times. Are they attending your classes and workouts? Are they responding positively to you as a trainer? Will they keep coming back? Answer these questions and keep your members engaged to help your fitness business succeed. 


Utilize Tools Available to You

While there are countless tools available to new business owners, one that you should not overlook is a fitness business management platform. The right platform can help you optimize the daily operations that come up when running a fitness business and can help you grow your business easier. 


Get started

Now that you know the basics of what’s involved with managing a fitness business, you need to understand the finer details of this industry. Continue reading through our fitness management guide for more insights, tips and information to help you think bigger, get stronger and be better when running your business.

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