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Adam Davis

Adam Davis

Adam has more than 5 years of experience in various marketing positions and has worked in a variety of industries including PR, communications and localization. He specializes in social media management and content creation and has a strong passion for writing.

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Top Metric #6: Lost Members

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In the previous article, we covered staying on top of new memberships, but of course there will be members who leave your gym and monitoring that metric is no less important. 

Members are the lifeblood of your gym so we made it a priority to provide you multiple ways to stay on top of expiring memberships and even take note when members are absent.

Right in the middle of the main Arbox dashboard is this red box alerting you about memberships that are about to expire at the end of the current month. You can reach out to these members with reminder notifications and messages about renewing their memberships or provide promotions and discounts to entice them to renew. 

Additionally, you have the count of how many members haven’t visited your gym in the past week. Clicking on this number opens a report about absentee members and with just two clicks, you can send them push notifications or SMS messages to engage them and bring them back to the gym. 

If you want to see more in-depth information about expiring memberships and the like, click on the “Reports” section in the platform sidebar. You’ll find a full section on “Inactive Members” where you can view several different reports: 

View memberships that have expired or were canceled as well as punch cards that have expired. You can also view inactive members who can easily be re-engaged via SMS messages in just a few clicks. 

To see simple numbers at a glance about lost members, visit the “Insights” section in the platform sidebar to view this mini dashboard:

In just a few moments you can easily understand how many members you’ve lost as well as how many memberships have been canceled or ended. 

The goal is to add new members to your gym, but keeping your current ones and understanding when and how you’re losing members is also essential to the future of your business. 

If you’d like to know more about setting up your gym with the Arbox platform and seeing these numbers in action click here to schedule a demo with our team. 

To take your gym business even further, you can click here to schedule a call with a Two Brain Business mentor.

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Capterra Ease of Use for Club Management Jun-20
Software Advice Recommended for Club Management Jun-20

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