Using a fitness management platform can help improve your business in so many different ways, but what really sets it apart is when it comes to marketing and sales. The point of the platform is essentially to make your life easier as a fitness business owner – which is easy to understand when it comes to scheduling and payments. But be honest with yourself: you’re a fitness person, what experience do you really have with marketing and selling? What about running a business?
Let us show you how a fitness management platform will help you become an expert marketer and seller for your business and keep your members extending their memberships year after year.
When you open up your platform you should be able to get a pretty solid understanding what’s happening with your business right now. You need key data points available to you at a glance. Things like member count, lead count, revenue numbers and upcoming tasks. With the right platform, you can be on top of these metrics within seconds of logging in.
Without even having to do any actual selling or external marketing yet, you can get an idea of how your gym or studio is performing which can help in your planning for when you actually go promote yourself and start selling.
One of the most important tasks that you need to do for your business is to bring in new members. With just a few clicks you can connect your Facebook Business account to Arbox and import all of the leads coming to your Facebook page and via your paid Facebook advertising. Stay on top of all lead activity by using reports to see how many leads are in your pipeline, which ones are attending trial classes today and which ones you should reach out to.
You can also send out automated messages to leads to keep them engaged while you’re bringing them in as members.
Once you’ve closed on those leads the next part of the sales process is bringing them onboard smoothly and successfully. There are several features within Arbox that can help you with onboarding new members such as digital forms and waivers.
Nobody likes paperwork, but if it needs to be filled out, it might as well be done on your member’s phone. Allow them to answer questions and sign health forms at their convenience and help them join your gym or studio within just a few minutes.
Additionally, members can feel welcomed into your fitness community by downloading the Arbox members mobile app where they can interact with other members, register for classes and stay up to date on their membership.
Tasks and Messages
Finally, we cannot stress enough the importance of communicating with your members. Sending out SMS messages to all members and keeping them updated via push notifications on the members app are two excellent ways to maintain the community feel within your business.
And in order to make sure that community grows and is maintained without a hitch, you can stay on top of your daily tasks just easily within the Arbox platform.
Improve Your Marketing and Sales Efforts Today
Utilizing a fitness management platform is a great way to improve your marketing and sales efforts for your fitness business. You can grow your business by adding more members every day. To get started click here.