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Adam Davis

Adam Davis

Adam has more than 5 years of experience in various marketing positions and has worked in a variety of industries including PR, communications and localization. He specializes in social media management and content creation and has a strong passion for writing.

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Start Your Fitness Business: How to Open an MMA Studio

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With so many different types of fitness centers popping up all over the world, there’s a whole discipline that is growing under the radar. The world of MMA isn’t just for the big lights of Madison Square Garden or Las Vegas, but is taking place in cities and neighborhoods everywhere. If you’re looking to get into the martial arts business, we’ve got a few tips to help you get started. 

Get in on the Hype

MMA is arguably the world’s fastest-growing sport right now with increased popularity due to the spectacle that UFC and professional MMA fights bring to the sport. The best advice we can give? If you’re thinking about opening your own MMA studio, do it. Now’s the perfect time to take advantage of the hype and if you can find a locale that’s looking for this type of fitness center then you definitely should pull the trigger. 

Make Sure You Have the Skills

But let’s be real for a second. You may enjoy watching Conor Mcgregor on pay-per-view, but if you don’t have the skills yourself then it may be difficult to build a following for your new studio. It’s best to hone your skills and promote your own experience as part of the package involved with signing up for your new studio. If you’re just looking to jump onto the MMA bandwagon and aren’t a coach or trainer yourself, it goes without saying that you should hire experienced people to run classes at your studio. 

Build an Audience

Getting involved with the local MMA scene in your area is a great way to gain experience, get your name out there and build an audience for when you officially open your studio. You can volunteer to teach classes at a local community center or join in on classes yourself to get a feel for what it’s like to be running the show. Start by gauging interest in your martial arts discipline and thinking about who will be comprising your target audience. 

Insurance is Key

When running a fitness center that involves people punching and kicking one another, it is essential that you have good quality insurance for your business. You want to ensure that everyone who joins will understand they’re working out in a secure environment and that they’re protected in case of any accidents. Of course, you need to make sure that your business is covered too and that you will feel confident that you can train MMA classes without risk to you or your business. 


Once you have completed all of the previous steps, you need to find a good location for your new business. Deciding where exactly your new MMA studio is located is really important – is it accessible by public transportation? Is there ample parking? Are you near the people you identified as your target market?

What about the actual studio itself? Is it spacious enough for an octagon? Is there room for multiple classes at the same time? These are some important questions you should address before settling on the final location for your studio. 


Just like the location, the equipment you will need for your new MMA studio depends on several questions. What kind of training classes are you actually going to provide? How many people will attend each class? Are you sticking to a specific type of martial arts or are you offering more diverse classes? Of course, the answers to these questions aren’t set in stone and can change, but when you first open you should have a firm understanding of what you need on day one to offer your new members. 

Growing and Scaling

The final step for your new business is finding simple ways to grow and scale. There aren’t many options better than using an MMA studio management software that can help automate the operational side of your business and help you get back to coaching and training your members. You can also utilize the platform to grow and ensure your long-term success. Learn more about the Arbox fitness management platform by clicking here.

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