The features offered by each platform vary from those that are considered basic necessities to more comprehensive, we’ve put together a list of features that we think should be included in any fitness management platform that you use:
- Membership Management
What is a fitness business without memberships? Being able to produce new memberships, provide them to new members and track active and inactive members is key to proper management of your business. Will you offer monthly or yearly memberships? What about punch cards? These questions become easier when all memberships are handled within one single online platform.
Without a doubt, this is one of the most important features that any legitimate fitness management platform must include. Whether you’re running a community gym or a boutique yoga studio, your fitness business will have classes and workouts that people can join. Having an effective and user-friendly scheduling tool is key to engaging your members in the best way.
- Payment Processing
While handling payments through your management platform is not a necessity to running a successful fitness business, having it included will make your life so much easier. With efficient payment processing, you can manage the entire customer journey through your platform and easily stay on top of your revenue every month. This is also a great way to sell merchandise and other means of earning revenue for your business.
- Reporting Tools
Like any business, you have to stay on top of your data and metrics to track what’s working and what’s not. Having a platform with a robust set of reports, as well as a data-tracking dashboard is essential to scaling and growing your business. While you may think otherwise, proper reporting tools are important even if you’re new to tracking metrics in business as they can help you sort through all the numbers to find what’s most important to you as the owner.
- Member Communication Features
Your members are the lifeblood of your business and you should be able to easily and efficiently communicate with them as needed. Having messaging and push notification capabilities built into a fitness management platform can be very helpful to you as you grow your business.
- Task Management
Every business comes with its set of daily and weekly tasks for you as the owner as well as for your staff. Say goodbye to your checklist apps and utilize a task management feature within your fitness management platform. You should be able to assign tasks to staff members and attribute them to specific classes and/or members to make these operations even more efficient.
- Mobile Compatibility
As a fitness business owner, you’re probably not going to be sitting in front of a computer all day. That’s why you need to have a platform available on your mobile device or tablet and not have any downloadable software that is stuck on a single computer somewhere. Having the freedom to manage your business on the go is a great feature to have.
- Lead Generation
While your current members are of utmost importance, bringing in new members is what helps your fitness business grow. Having the means to find, track and convert leads to members can greatly impact how you scale your business and will save you time that can be spent focusing on coaching and training.
Looking for a fitness management platform that has all these features and more? You’ve come to the right place as Arbox offers a full suite of fitness management tools to help grow your business today. Click here to get started.