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Adam Davis

Adam Davis

Adam has more than 5 years of experience in various marketing positions and has worked in a variety of industries including PR, communications and localization. He specializes in social media management and content creation and has a strong passion for writing.

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Start Your Fitness Business: How to Open a Yoga Studio

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In recent years, yoga has taken over the fitness world and has become a staple of many people’s daily routine across the globe. If you’re looking to open up your own yoga studio, here are some tips to help you get started on the right foot. 

 

Location

Considering how many people fit yoga classes into their daily lives, your new yoga studio has to be in a reasonable location. There needs to be parking available for people who are on their daily commute. It also needs to be accessible by foot or public transport to ensure that you’re maximizing your target market. Additionally, the location itself must be appealing to yoga enthusiasts and should fit the bill of what a yoga studio looks like. 

 

Studio design

As opposed to other fitness disciplines, the design of your studio is very important as it can impact the way your members feel when they come for a class. Your studio should feel comfortable, welcoming and relaxing while also being big enough for you to provide classes to larger groups. Take advantage of natural light during the day and provide a nice ambience during the evening. Your members will thank you for it. 

 

Equipment

The last essential piece of the puzzle when setting up your yoga studio is getting the right equipment for your space. Comfortable yoga mats, straps, blankets, blocks, bolsters, chairs, cushions are all essential for your new studio. Depending on the ambiance that you’d like to cultivate, you can also buy speakers for music, candles, incense, diffusers, bells and the like. Of course, you need to make sure that the flooring of your studio is strong and comfortable at the same time.

Additionally, don’t forget about cleanliness and make sure you have wipes and hand sanitizer for your members to use after each class. 

 

Communication

Once you’ve set up all the basics of your yoga studio and invited members to attend classes, it’s important to communicate with each member and understand the needs of your current and target markets. You want to create a community around your yoga studio and engaging with your members is the best way to accomplish that. 

 

Staff

One of the most difficult decisions for new owners of fitness businesses is if they want to hire staff, and if so, when. Handling everything yourself might seem simple at first, but when you’re teaching a class, who is manning the phones? Finding the right staff, including not just business people but yoga instructors as well, can make the difference between success and failure for your new yoga studio. 

 

Looking Ahead

Getting started with a new yoga studio is exciting but also takes a lot of work. You can make your life easier by implementing a yoga studio management platform to help take care of and automate a lot of your daily tasks. Want to learn more? Talk to one of our representatives right here

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