In the previous post, we looked back at the history of Arbox that has led us to where we are today. We also expounded on our vision for the future that we are conveying with this rebrand of our logo, design and messaging. Now, let’s see what’s changed at Arbox.
Our New (Visual) Brand
We updated our logo. It took a bit of tinkering, but the final result is something we’re very proud of.
Within that new logo, we created a new symbol of our brand – The Slash.
We added three new main colors and three supporting colors to reflect an exciting new vision and style for the road ahead.
We implemented a new typeface that we didn’t choose because of the name. We promise.
Of course, we also updated our product, not just aesthetically, but also a complete UX/UI upgrade to help our customers get the most out of Arbox.
The Arbox Management Platform
The core Arbox product has undergone a major overhaul with a sleek new look, more information and tools at your fingertips and placement of features based on years of data we collected from our users. The new Arbox management platform is the pinnacle of fitness management.
The New Arbox Members Mobile App
With an entirely new look and feel, the new Arbox app is the direct link for fitness business owners to their members. In addition to flagship features such as class registration and membership management, the app enables simple two-way communication and social interactions to enhance each member’s fitness experience and help provide them with a better fitness community.
What’s The Vision?
While our main goal is still to provide fitness business owners with the ultimate management platform, the objective with this rebranding is pretty simple. We want every gym and studio worldwide to know about Arbox as being a key solution to help grow and optimize their business. We want athletes everywhere to have the Arbox app on their phones as a means for building and connecting with their fitness community. Sounds reasonable, right?
While our vision may be lofty, we built our new look and messaging with that vision in mind. We’re encouraging all fitness business owners across all disciplines to think bigger, get stronger and be better. We want to help ignite the spark inside of them and help them realize what they can accomplish. We want to connect the fitness community to help more people achieve their goals.
What Lies Ahead
Now that we’ve established what the hope is for our new look and voice, the goal for the near future is to have this rebrand impact every aspect of our business. Above, we showcased how our main products, the management platform and our members’ mobile app have been completely redesigned and enhanced, but we’re not stopping there. In fact, the new branding has already been implemented into our website.
While we’re calling this project a rebrand, it’s so much more than that. Our new messaging will create an ecosystem known as the Arbox brand and will begin to dictate the direction of how we produce content for our blog and social media accounts. The goal we’ve set after creating this new brand and messaging is to have every fitness business owner worldwide fully understand that there is one place where they can turn to think bigger, get stronger and be better.