It’s no secret that the fitness industry is jam packed with so many different types of exercise clubs and studios available to the public. We’re not even talking about run-of-the-mill gyms. There’s CrossFit, yoga and pilates studios, MMA studios and of course more specific places like those focusing on functional or HIIT training. Even within your given fitness genre, it can feel pretty crowded, which is why you need to find a way to stand out.
The solution: growing your brand.
The Role of Branding in Fitness
Branding. Sounds like a fancy word that marketers and influencers use to make what they do on a daily basis sound more exciting. But what does it really mean and how does it impact your business? And, more importantly, where does it fit into the fitness world?
Due to the saturation of the market we mentioned above, it’s not enough anymore to just market and advertise your business to the world. You need to create a business that’s recognizable and helps you stand out from the crowd. Branding is the difference between managing a business that only would appeal to someone if they stumbled across it and a company that is sought out, and attractive to potential customers.
Additionally, you might want to lean into your specific fitness genre when working on branding to appeal even more to potential customers as well as your own members. Creating a vibe, color scheme, merchandise and design of your gym or studio according to the type of members you have and the workouts they perform is crucial.
Turning Your Gym or Studio Into a Brand
One of the best ways that gym and studio owners can cultivate the right brand for their business is also the best way to interact with their members on a daily basis: their member app. The Arbox mobile members app enables members to easily book classes, interact with other members and receive updates and news directly from the club itself.
But with a branded app, you have the ability to take that connection one step further. Your members won’t be downloading the Arbox app anymore, they’ll go to the app store and search for an app with your business name. It will have your colors, logo and style and will be available to anyone worldwide. Does it get any more personal or convenient than that?
Your members will now be interacting with an app that is solely connected to your business and will feel that connection and closeness that will keep them coming back.
Create a Lasting Connection
We’re just scratching the surface of how branding your gym or studio can help pay dividends in the long run. To learn more of how Arbox can help you grow, schedule a demo and a member of our team will help get you onboard.