As you grow your gym or studio, you need to find ways to keep your current members happy and bring in new ones along the way. The simplest path to success in this regard is by creating memberships that will benefit both your customers and your business. For some owners, a single monthly membership will suffice as they just open their doors to members to come workout and don’t have to worry as much about scheduling or managing different areas of their facility. Studios, country clubs and other facilities, however, will have different needs and will require punch cards, date and time-specific memberships and the like.
The first step is understanding the needs of your business and your potential member base and asking yourself, “what type of memberships should be available at my gym?” Without a doubt, the most common membership that you can create is a simple monthly membership with a reasonable price. The Arbox platform makes it super easy to add your first membership types, and you can have one live in just a few minutes. Get a step-by-step tutorial for adding your first membership right here.
Next, as an owner of a growing fitness business, you should begin thinking about additional revenue streams, pricing models and other ways of optimizing your sales as you bring in more members.
This could translate to cheaper gym memberships or memberships that cater to families all at once. Similarly, depending on the facilities available at your business, you could provide monthly memberships that are segmented by various offerings, such as a monthly membership only for classes or the pool, as well as memberships that only apply on certain days of the week.
The second step after you’ve decided which additional memberships are fitting to be added to your business, you can begin settling on pricing. You can then determine what different memberships will cost, where you can offer promotions and discounts, etc.
This would now be a good time to add in different types of memberships such as punch cards to provide your members with a variety of options to choose from. For a quick tutorial on setting up punch cards for a limited number of sessions, click here.
At this point your business will have multiple streams of revenue just from the membership side of things, and you’re catering to a wide range of potential customers with differing needs, schedules and budgets.
There are always going to be more tasks popping up every day when it comes to running a successful gym or studio business, but getting your memberships set up quickly and efficiently is a great place to start.
